We are looking for a Product Marketing Executive base in HCM city. Come join us!
JOB DESCRIPTION
- • Assist in new product development, line extensions, market development and product launches
- • Track sales performance and provide post-mortem report
- • Work with necessary functional groups to ensure the proper implementation of marketing plan (e.g. sales, pricing, promotion & distribution programs
- • Assist to conduct Voice of Customer to improve customer understanding in order to identify new product opportunities and gaps
- • Assist to develop and purchase POSMs, allocation and delivery
- • Track and monitor monthly sales performance for individual products assigned
- • Assist in implementation of all promotion campaign details and special project (PR, trade marketing)
- • Track and report promotional activities; coordinate analysis details for file records and planning
- • Assist with coordination of special department projects:
- • Benchmark studies, focus group & related research projects
- • Customer workshops, seminars
- • Internal and external product testing
- • Joint marketing/ PR campaigns
- • Monitor initial forecasts of new products and make recommendations for adjustments for the first year product is on the market
- • Implement NPDs through Customer Care Center (C3)
- • Work with Technical and Sales Associates to execute any promotional activities to drive sales growth, track performance and provide recommendation for future improvement
- • Work closely with regional associates to share NPD issues and successes
- • Support Product Coordinator for IBP implementation by submitting reports before dateline
- • Submit weekly WIP (work in progress) report to update status and alert manager on possible risks/opportunities
- • Any other tasks as assigned by superior
REQUIRED EDUCATION, EXPERIENCE AND SKILLS
• BA degree in Marketing from a recognized university
• 1-2 years minimum marketing experience in foreign/multinational fast moving consumer products (FMCG) environment.
• Fluency in English.
• Knowledge of marketing theory
• Marketing experience and program planning & executive skill
• Good English and computer literacy
• Good team player with strong communication skills
• Willingness to travel, mainly within Vietnam
BENEFITS
- • Work in a suportive, inclusive atmosphere and on a team that values your contribution
- • No shortage of snacks, beverages, sweet treats from Rich's kitchens
- • Opportunities for personal and professional growth through work experience