RICH PRODUCTS CELEBRATES "15 YEARS OF BAKING HAPPINESS" IN BINH DUONG
Binh Duong, Vietnam | 20 Oct, 2023
Global, family-owned food company Rich Products recently celebrated the 15th anniversary of its first-ever manufacturing facility in Binh Duong, Vietnam. The factory, which sits on 1.5 hectares of land, opened in 2008 and fueled significant growth in the bakery industry across the nation, backed by Rich’s innovative products and a commitment to expand the technical knowledge and skills of operators.
“Fifteen years ago, we made the decision to invest in the Binh Duong plant and that was one of the best decisions we ever made,” said Mindy Rich, Chairman, Rich Products. “Vietnam’s economy has been very strong in recent years, and we couldn’t be more pleased with the success our team is having here. Rich Products Vietnam has shown tremendous growth and is poised to continue that trend well into the future.”
On October 20, 2023, Rich’s welcomed guests from Vietnam Singapore Industrial Park Management, the US Embassy, the American Chamber of Commerce, as well as valued customers and distributors, to the “15 Years of Baking Happiness” event at the Binh Duong plant to commemorate the anniversary of the factory opening. Members of the Rich family, and Rich’s executive team, expressed appreciation for the tremendous support and partnership offered by the dignitaries in attendance.
“We’d like to express deep gratitude to the governing bodies of this province for offering such attractive incentives and services,” said Jeff Kim, President and COO, Global Markets, Rich Products. “When we began manufacturing operations here in 2008, we had high hopes for what this extension of our business would mean to our company and this community. We proudly stand here today feeling as though our collective expectations were met and exceeded.”
Since entering the Vietnam market, Rich’s Technical and R&D teams have been constantly developing new products that provide customers with opportunities to expand the market and grow their business. Rich’s has also invested in comprehensive training programs and a robust digital platform to support operators. “Our team in Vietnam is extremely talented and creative, and thanks to their collective passion and commitment, Rich’s future in Vietnam is very bright,” remarked Rich. “Looking ahead, we are investing in and pursuing new innovation, higher productivity and new technologies to generate new and better products for domestic consumption.”
A RICH HISTORY IN VIETNAM
Rich’s innovative non-dairy products entered the Vietnam market in 1993 bringing breakthrough products and extensive technical training and support to the country’s growing bakery segment. Since then, Rich’s has opened offices in Ho Chi Minh City, Hanoi, Can Tho and Da Nang, and the state-of-the-art Binh Duong production facility. Expanding beyond the signature whipped topping products, Rich’s has launched new product categories to the Vietnam market that are revolutionizing the bakery and beverage industries and exponentially improving productivity of operators nationwide, including creams, chocolate, cake mixes, beverage bases and syrups, and convenient solutions such as tart shells. Most recently, Rich’s has developed applications for the rapidly growing beverage industry, setting the stage for immense market growth and positioning Vietnam as the worldwide category leader and influencer.
MEET RICH’S
Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods among others. Working in 100 locations globally, with annual sales exceeding $5 billion, Rich’s is a global leader with a focus on everything that family makes possible.
Rich’s®—Infinite Possibilities. One Family.
Learn more at Rich Product Vietnam official fanpage
